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FIRST ON SN: Neopets Acquires “Happy Not Perfect”

Business sites today are reporting that Neopets has today announced its support and acquisition of “Happy Not Perfect” a mobile app which helps equip users with science-backed tools in helping reduce stress and improve mental wellbeing.

Full screen smartphone mockup design (CNW Group/Neopets)

This year, the Neopets community came together to raise funds via an online art auction which supported a number of initiatives like The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ, as well as It Gets Better Project, a global non-profit that assists young people through inspiring media programming, educational resources, international affiliates in 19 countries.

This new relationship with Happy Not Perfect, Neopets hopes to continue its commitment to align with similar causes, confident the acquisition of the mobile app will be the perfect next step.

Working with Neopets, the two brands will work to provide players and the people around them with access to the tools and digital experiences that can aid their mental health.

“With Neopets taking the app to the next level, our mission of helping others improve their mental health through this digital mindfulness platform is one we’re confident in pushing forward to people around the world.”says Alex Tikhman, CEO of Happy Not Perfect.

To learn more about Happy Not Perfect, you can read more at or view them across their social channels.

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